dear coors,
please leave the device that is cold blue mountains off of your beer. it's insulting.
look, i know that you are merely creating an impression of value. i know that the raw ingredients in one of your beers costs pennies. even the mass produced glass bottles are only a few cents more. the dollar per you extract from me is something of a gouge but i am at peace with it. your massive profit margin is merely annoying.
all of your marketing efforts, like the blue mountains in case i am certifiably brain dead and cannot otherwise know if my beer is in fact, technically, or certainly, cold, add value, (you believe,) above and beyond the basic cost of the ingredients. the feature that is these cold activated images is your justification for charging a certain amount more for your beer.
i'd prefer you just charged me the amount and left the asinine white or blue mountains off the label. they just make me think you think i'm like, "duhhhh, yeah. these mountains are so cool, plus they could actually be handy in an ice chest when a warm six-pack has been added."
i don't want my wine-drinking friends to think i am a dumbass because i drink beer.
